Consulting · SEO · GEO · SFT
You don't necessarily need more content, more tools or another provider. You need to know where the problem is, who should fix it and how to measure progress.
I work at three levels: diagnosis, implementation support and strategic leadership.
Three levels
Advisory · Diagnose
Starting at CAD 1,900
You do not yet know exactly where the problem lies.
An independent strategic diagnosis before deciding what to fix. The audit examines Structure, Flow and Trust and delivers a prioritized, documented and explainable roadmap.
Oversight · Implement
Starting at CAD 2,500 / month
Your team can implement, but it needs senior Search direction.
Turn a diagnosis into practical work and make decisions about architecture, content, entities, internal links, structured data, evidence and measurement.
Leadership · Decide
Starting at CAD 4,500 / month
You have several channels and teams, but no one is truly resolving their competing priorities.
Connect acquisition, Search, content, conversion, analytics, product and business priorities with your existing team.
| What changes | Audit | SFT consulting | Direction |
|---|---|---|---|
| Diagnosis | ✓ | ✓ | ✓ |
| Roadmap | ✓ | ✓ | ✓ |
| Follow-up | — | ✓ | ✓ |
| Prioritization | ✓ | ✓ | ✓ |
| Team coordination | — | Partial | ✓ |
| Business decisions | — | — | ✓ |
| Full acquisition scope | — | — | ✓ |
| Product / CRO / analytics | — | As needed | ✓ |
| Duration | One-off | 3+ months | 3+ months |
| Price | CAD 1,900+ | CAD 2,500 / month+ | CAD 4,500 / month+ |
Finding your fit
Start with the SFT SEO & GEO audit.
Explore the audit ↗Choose SFT consulting to scope and manage your Search work.
Explore consulting ↗Choose fractional Marketing, Search & Growth leadership.
Explore leadership ↗Starting point
Get initial guidance in a few minutes. This automated diagnostic does not replace a strategic SFT audit of your website.
Start the free diagnostic ↗Level of involvement
I recommend; your team decides and implements.
I prioritize, follow implementation and resolve Search decisions.
I take responsibility for the roadmap and team coordination across the agreed scope.
Working framework
SFT is a proprietary diagnostic framework. It does not reproduce the internal weighting of Google or an AI system, and it does not guarantee rankings, a Knowledge Panel or generative citations.
Are the entity and its content technically and semantically understandable?
Do identity, topics and evidence circulate consistently?
Which claims are actually corroborated by independent sources?
Method
Start with data, the website, SERPs, sources and real constraints.
Distinguish structural problems from secondary optimizations.
Carry out actions in a coherent order.
Document what changes without confusing correlation with causation.
Explicit limitations
An observable correlation never automatically establishes algorithmic causation.
FAQ · Questions
Not always. A recent, documented and actionable diagnosis can be a starting point. Otherwise, an audit avoids building a consulting engagement on assumptions.
No. Search remains central, but engagements may cover editorial architecture, structured data, measurement, content, conversion and marketing coordination.
No. SFT evaluates observable conditions for understanding, circulation and evidence. External systems alone determine their results and citations.
Yes. It provides an initial assessment, without replacing a detailed audit of the 30 SFT criteria.