S · Structure
Structure. Markup coherence, architecture and relationships between information. This pillar examines technical and semantic conditions for understanding, without treating a markup error as Google's refusal to recognize an entity.
p.03 · SFT Method · Entity SEO Quarterly
Proprietary method
Structure · Flow · Trust
SFT v4.0's primary result is a three-dimensional profile: Structure /100, Flow /100 and Trust /100. These three assessments guide analytical priorities.
Classic SEO optimizes keywords. SFT optimizes an identity. Three pillars, three scores, one question behind each: does your entity hold up in the eyes of a machine? Here is how we answer it.
F · Flow
Flow. Internal links and topical coverage. This pillar examines paths between content and the circulation of information, without assigning a universal loss to weak linking.
T · Trust
Trust. Sources, attribution and verifiable evidence to compare with a site's claims. A proprietary diagnostic framework, distinct from the internal assessments of Google and AI systems.
How it works
01 · Audit. We measure the three scores on your current entity. Numbers, not impressions.
02 · Prioritization. SFT ranks actions by real impact, not ease of execution.
03 · Execution. Structure first. Flow next. Trust ongoing, never finished.
04 · Measurement. The three scores evolve and are tracked separately. Entity Confidence is a secondary summary of the SFT profile. It must not be interpreted independently of the Structure, Flow and Trust scores.
SEO is not about keywords. It is about identity.
REFERENCE · VERSION 4.0
The 30 criteria of the SFT framework
Explore the canonical reference, expected evidence, limitations and governance rules for Structure, Flow and Trust.
GUIDED DIAGNOSTIC · SFT
Assess the strength of your digital entity.
Thirty questions turn Structure, Flow and Trust into straightforward checks. No prior SEO or GEO knowledge is required.
The calculation stays in your browser. This directional profile helps you decide where to investigate first. It is neither a documented audit nor MI Intelligence Search’s Entity Confidence score.
Three angles, one shared reading.
01
Structure
Can search systems clearly understand your identity and how your ecosystem is organized?
02
Flow
Do your identity, content and proof move consistently across every surface?
03
Trust
Do credible external sources corroborate what you claim?
SFT FRAMEWORK · 30 CONTROLS
SFT self-assessment
Answer each check. You can revise any answer before viewing the profile.
01Question 1 / 10
Does your site clearly explain who you or your brand are?
A first-time visitor should quickly identify the primary entity.
SFT is a method. MI Intelligence Search is the tool that measures it. The two work together.
See MI Intelligence Search ↗