Structure
Reduce technical and semantic ambiguity.
- Architecture and indexability
- Structured data and Entity Graph
- Provenance, rendering and internationalization
Implementation · Structure · Flow · Trust
A diagnosis only matters when someone turns priorities into a working system.
Starting at CAD 2,500 per month, with an initial 3-month engagement. SFT consulting organizes implementation, resolves competing priorities and documents what changes.
Your team implements; I prioritize, oversee implementation and make Search decisions.
System
Three areas that move forward together.
Flow
Connect topics, relationships and journeys correctly.
- Pillar pages and internal linking
- Content consolidation
- FR/EN and cross-platform consistency
Trust
Strengthen independently corroborated claims.
- Claims and sources audit
- Citations and external profiles
- Case studies and evidence governance
Cadence
How we work.
01 · Baseline
Define the scope, observable metrics and risks.
02 · P0
Address what fragments architecture, identity or conversion.
03 · Development
Build the missing clusters, assets and relationships.
04 · Measurement
Compare against the baseline without automatically attributing every change to an action.
Collaboration
What I can do with your team.
- Prioritize the roadmap and specify technical work.
- Review implementations and audit pages before publication.
- Build content architecture and define tests.
- Support developers and writers.
- Structure measurement, document decisions and train the team in SFT.
Commercial scope
What SFT consulting includes.
Included
The senior oversight required to move the roadmap forward.
- Evolving roadmap
- SEO / GEO prioritization
- Architecture and internal linking
- Entity SEO and structured data
- Editorial recommendations
- Implementation reviews
- Results analysis
- Monthly strategy meeting
- Async support
Not included
These services require your team or a separate engagement.
- High-volume writing
- Full development
- Daily paid campaign management
- Ongoing creative production
Oversight
How progress is measured.
- SFT profile and resolution of P0 / P1 issues.
- Cluster coverage and indexing status.
- Search visibility, queries, GSC pages and conversions.
- Identifiable AI referral traffic.
- Quality of relevant external evidence.
- No single indicator is presented as proof of causation.
Explicit limitations
What I do not sell.
- Mass content production without a strategy.
- Bulk link buying.
- Promises of AI visibility.
- Decorative reporting that informs no decisions.
- A proprietary score presented as an official search engine metric.
- The initial engagement is 3 months; scope depends on priorities and your team's implementation capacity.
An observable correlation never automatically establishes algorithmic causation.
FAQ · Questions
Before you decide.
Does John Mingam need to have performed the audit?
No. An external audit can serve as a starting point if it clearly documents its scope and evidence.
Is this a writing service?
Not primarily. Content may be part of the work, but the engagement focuses on the system, priorities and implementation quality.
Do you work with existing teams?
Yes. The role can involve project leadership, Search expertise or cross-functional support, depending on the organization.
How long before we see changes?
There is no universal timeline. Some fixes can be observed quickly, while visibility, reputation and citations depend on external systems.