Entity SEO
We no longer target words. We build entities the Knowledge Graph connects. Every page becomes a node, not an isolated text.
p.04 · Engineering · Entity SEO Quarterly
Section 02
SEO engineering
SEO is not marketing in disguise. It is engineering. I see patterns where others see chaos.
A marketer tweaks a text. An engineer builds a system that holds, measures itself, and repairs itself.
Technical
JSON-LD, sameAs, markup at scale and Core Web Vitals are complementary ways to describe information and improve the experience, without replacing indexability or relevance.
AEO / GEO
Be the answer, not the link. Optimize for ChatGPT, Perplexity and Gemini. The click disappears. The citation stays.
Measurement & data
Entity score, AI visibility, citations. What gets measured gets steered. What does not get measured stays an opinion.
What it changes concretely
A technical audit reveals in hours what a marketing audit misses in months.
Clean Schema.org markup reduces ambiguity and describes entities, their properties and their relationships for systems capable of interpreting it.
Good Core Web Vitals improve the user experience and contribute to page experience signals. They replace neither indexability, relevance nor authority.
A clear structure helps generative systems extract, connect and verify information, without guaranteeing a citation.
Engineering serves the method. The method serves the entity. See how it all connects.