Featured · Studies
John Mingam · Search / AI / Engineering
Search is
changing.
I help brands become understandable, credible and citable by search and AI systems.
The central idea
Visibility starts with more than a ranking. It starts with understanding.
Le Graph · The journal
Understand
what comes next.
Explainers, studies, methods and perspectives on the systems shaping our access to information.
Explore Le GraphLatest stories.
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Quebec Law 25 and websites: technical privacy controls to verify
FAQ · Entity SEO
Direct answers.
What is Entity SEO?
Entity SEO does not target keywords. It builds an entity that Google and AI systems can recognise, connect and cite. A keyword-optimised site ranks. An entity-optimised site exists inside the knowledge graph.
What is the SFT method?
Structure, Flow, Trust. A proprietary analytical framework: Structure examines technical and semantic organization, Flow the circulation of information, and Trust the available sources and evidence. The primary output is a Structure /100, Flow /100, Trust /100 profile.
How do I know if my site is cited by AI?
Ask ChatGPT, Perplexity or Gemini directly about your market and check whether your brand appears. Check AI referral traffic in Google Analytics. Or request an audit that measures share of voice across a defined prompt set.
How much does an Entity SEO audit cost in Montreal?
It depends on scope. An audit always includes a score, a Knowledge Graph read and concrete priorities. The day rate starts at 950 CAD.
Why is a Knowledge Panel without Wikipedia a proof point?
A Knowledge Panel obtained without Wikipedia is an observable signal of entity recognition by Google. In this case, it serves as an experimental setting to document relationships between Wikidata, structured data, cross-platform consistency and entity recognition.