john mingam.
FREN
Entity Confidence
71
verified entity · Q127330925
Entity SEO & AEO expert · Montreal

What Google says is no accident.

Request an audit ↗Available in Montreal, remotely, or both

Trusted by teams and schools

The Method

Where your identity gets built.

We no longer target words. We build an entity that Google and AI systems connect, recognize and cite. Structure, Flow, Trust. A registered method.

SFT · registeredAstronaut · live score
Knowledge GraphGlossaryA database of entities and relationships used by search engines to understand people, organizations, places and concepts.View full entry ↗

Proof, not promises

The site has to prove what it claims.

In plain terms: I make a brand easier for Google and AI systems to understand, verify and cite.

Request an audit ↗Read the method ↗Read the answers ↗
01

3 books

Three books published or in progress across digital strategy, disinformation and the Knowledge Graph.

02

Registered SFT method

Structure, Flow, Trust: a measurable proprietary framework, not an abstract formula.

03

Online Entity SEO audit

A score, a Knowledge Graph read and concrete priorities before any engagement.

04

Brands supported

Clients, schools and teams trained across SEO, data, content and digital strategy.

Entity SEO⚡AEO⚡Knowledge Graph⚡Schema⚡Structure Flow Trust⚡Astronaut⚡Entity SEO⚡AEO⚡Knowledge Graph⚡Schema⚡Structure Flow Trust⚡Astronaut⚡
One method

An entire ecosystem.

SEO is not marketing in disguise. It is engineering: systems, proof, measurable results.

SEO engineering ↗
Trust · the proof
Operational E-E-A-T
Citations and coherence↗Cross-platform verification↗Trust signals↗Verified Knowledge Panel↗
The Future · 2026

SEO, redefined.

The end of the keyword. The rise of the entity. Google no longer ranks URLs, it evaluates identities. This is the 2026 field.

EntitiesGlossarySEO approach that optimizes people, brands, concepts and organizations as identifiable entities rather than isolated keywords.View full entry ↗
JSON-LD SchemaGlossaryShared vocabulary and JSON-LD format used to describe entities, relationships and content for machines.View full entry ↗
AEO / GEOGlossaryDiscipline focused on structuring content so it can be extracted and cited by generative answer engines. Formalized in 2023 by Princeton and IIT Delhi research.View full entry ↗
Measurement & data
Core Web VitalsGlossaryGoogle performance metrics measuring loading speed, visual stability and interaction responsiveness.View full entry ↗
Verifiable authority
See the method ↗
ENTITY
Proof first⚡No promises⚡3 books⚡200+ trained⚡Knowledge Panel without Wikipedia⚡Proof first⚡No promises⚡3 books⚡200+ trained⚡Knowledge Panel without Wikipedia⚡

What defines me

Proof first

Every claim is provable. A Knowledge Panel built on purpose is the proof.

By method

SFT is not a slogan. It is a registered, measurable, repeatable framework.

With rigor

A neurodivergent brain that sees patterns where others see chaos.

Subscribe to the Graph.

FAQ · Entity SEO

Direct answers.

What is Entity SEO?

Entity SEO does not target keywords. It builds an entity that Google and AI systems can recognise, connect and cite. A keyword-optimised site ranks. An entity-optimised site exists inside the knowledge graph.

What is the SFT method?

Structure, Flow, Trust. A registered method, not a marketing slogan. Structure organises information for machines. Flow connects entities to each other. Trust proves what the site claims with verifiable signals: Schema.org, sameAs and third-party citations.

How do I know if my site is cited by AI?

Ask ChatGPT, Perplexity or Gemini directly about your market and check whether your brand appears. Check AI referral traffic in Google Analytics. Or request an audit that measures share of voice across a defined prompt set.

How much does an Entity SEO audit cost in Montreal?

It depends on scope. An audit always includes a score, a Knowledge Graph read and concrete priorities. The day rate starts at 950 CAD.

Why is a Knowledge Panel without Wikipedia a proof point?

Because most SEO consultants do not have one, with or without Wikipedia. Getting a Knowledge Panel without Wikipedia proves that entity signals alone can work: Wikidata, sameAs and cross-platform coherence.

Absorption (GEO)

The process by which a generative engine uses a source inside its answer, with or without a visible citation.

AEO (Answer Engine Optimization)

Optimization for direct answers, featured snippets and answer engines, where the goal is extraction rather than only ranking.

AI Mode

Google Search experience that provides AI-generated answers and follow-up interactions inside the search journey.

AI Overviews

Google Search feature that summarizes answers with generative AI and may cite supporting sources.

noindex tag

HTML meta tag or HTTP header telling search engines not to index a page.

Canonical (rel=canonical)

HTML link element indicating the preferred URL when similar or duplicate pages exist.

Citation (GEO)

The act of being named or referenced as a source inside a generative engine answer.

CLS (Cumulative Layout Shift)

Core Web Vitals metric measuring unexpected layout movement during page loading.

Topic cluster

A set of related pages organized around a central topic or pillar page.

Content pruning

The process of removing, merging or improving weak content to protect overall site quality.

Core Web Vitals

Google performance metrics measuring loading speed, visual stability and interaction responsiveness.

Crawl budget

The amount of crawling search engines can allocate to a website during a given period.

Disavow links

Google tool used to ask the search engine to ignore specific backlinks in exceptional cases.

E-E-A-T

Google quality concept covering Experience, Expertise, Authoritativeness and Trustworthiness.

Entity SEO

SEO approach that optimizes people, brands, concepts and organizations as identifiable entities rather than isolated keywords.

FAQPage (schema)

Schema.org type used to describe visible question and answer content on a page.

GEO (Generative Engine Optimization)

Discipline focused on structuring content so it can be extracted and cited by generative answer engines. Formalized in 2023 by Princeton and IIT Delhi research.

GPTBot / ClaudeBot / Google-Extended

Crawler or control identifiers used by AI companies and search engines to access or govern content usage.

Helpful Content Update

Google system targeting content created mainly for search engines instead of real users, integrated into core systems.

hreflang

HTML attribute indicating language or regional page variants to search engines.

INP (Interaction to Next Paint)

Core Web Vitals metric measuring page responsiveness to user interactions.

Knowledge Graph

A database of entities and relationships used by search engines to understand people, organizations, places and concepts.

LCP (Largest Contentful Paint)

Core Web Vitals metric measuring when the largest visible content element finishes loading.

llms.txt

Proposed file format intended to summarize a site for language models. It is not an official ranking requirement.

Law 96

Quebec law requiring French to receive equivalent or stronger treatment in many commercial contexts.

Mention (GEO)

A brand or entity mention inside an AI answer without necessarily providing a clickable link.

Mobile-first indexing

Google indexing approach where the mobile version is the primary version used for indexing and ranking.

Panda (update)

Google algorithm update targeting thin, duplicate and low-quality content.

PBN (Private Blog Network)

Network of websites built primarily to manipulate link authority.

Penguin (update)

Google algorithm update targeting manipulative links and keyword stuffing.

Programmatic SEO

Large-scale page generation from data and templates to cover many query combinations.

Retrieval / grounding

Process where an AI system retrieves external sources to ground or support its generated answer.

Robots.txt

Root file giving crawlers instructions about which areas of a site they may access.

sameAs

Schema.org property linking an entity to its official external profiles and identifiers.

Schema.org / JSON-LD

Shared vocabulary and JSON-LD format used to describe entities, relationships and content for machines.

Sitemap XML

XML file listing URLs to help search engines discover and crawl a website.

Soft 404

Page that returns HTTP 200 while behaving like a not-found page.

SXO (Search Experience Optimization)

Approach combining search optimization and user experience quality.

Topical authority

Perceived authority of a site or entity on a subject, built through depth, consistency and reliability.

TTFB (Time To First Byte)

Server response metric measuring the delay before the first byte is received.

UCP (Universal Commerce Protocol)

Emerging protocol concept for AI agents to interact with structured commerce data and trusted merchant identity.

YMYL (Your Money Your Life)

Google category for high-stakes topics such as health, finance, safety and law.

Zero-click search

Search result where the user gets the answer without clicking through to a website.

Accessibility

Customize the site display and assistance features.

Text size
Text spacing

Voice reading

Reads selected text, or the main content if nothing is selected.