Search
Technical SEO, GEO / AI Search, Entity SEO, content architecture, Search Console and internationalization.
Fractional leadership · Marketing · Search · Growth
Senior marketing leadership without immediately hiring a full-time executive.
Starting at CAD 4,500 per month, with an initial 3-month engagement. When every channel has its own KPIs, providers and priorities, the challenge becomes one of leadership.
I take responsibility for the roadmap and team coordination, connecting acquisition, content, SEO/GEO, analytics, conversion, product and business priorities.
Mandate
What fractional means.
You keep your team, providers and tools. The engagement adds a leadership function within a defined scope. It does not include legal responsibility for managing employees unless the contract explicitly provides for it.
- Priorities and goals
- Governance and budget decisions
- Coordination and standards
- Measurement and decisions
Scope
Four systems to connect.
Growth & acquisition
Funnel, organic and paid acquisition within the agreed scope, landing pages, experimentation, conversion and pragmatic attribution.
Marketing & brand
Positioning, messaging, content, brand consistency, campaigns and sales / marketing alignment.
Data & oversight
Useful KPIs, dashboards, instrumentation, performance reviews and decisions based on accessible data.
Leadership
Typical responsibilities.
- Build a quarterly roadmap and define P0, P1 and P2.
- Challenge agencies and providers.
- Align development, content and marketing.
- Organize performance reviews and develop briefs.
- Validate foundational decisions, train teams and surface risks.
- Connect actions to business goals.
Commercial scope
What the leadership engagement covers.
Included
A senior leadership function across the agreed scope.
- Strategy and priority decisions
- Team coordination
- Acquisition
- SEO, GEO and content
- Analytics and conversion
- Product
- Executive reporting
- Agency and provider oversight
Not included
Leadership organizes and decides; it does not replace every implementation specialty.
- Daily production for every channel
- Full development
- Ongoing graphic production
- Legal employee management outside the mandate
Context
When this engagement makes sense.
- An SME or scale-up without permanent senior marketing leadership.
- A junior or fragmented marketing team.
- A business leader still making every marketing decision.
- A company where SEO, paid media, content and conversion operate in silos.
- A period of transformation, launch or repositioning.
Coordination
What this offer does not replace.
Depending on company size, the engagement does not necessarily replace operational specialists. Its role is to align their work and identify missing expertise.
Acquisition
A Head of Paid Media or an agency running campaigns.
Product & creative
A senior designer, developer or production agency.
Revenue & data
A salesperson, analyst or specialized data engineer.
Getting started
A typical first month.
- Understand the business and funnel.
- Audit channels and available data.
- Map teams and providers.
- Identify P0 priorities and a 30 / 90-day roadmap.
- Establish review routines, KPIs and responsibilities.
- This framework organizes governance; it does not promise results in 30 days.
Search scope
How SFT fits in.
SFT can be used for the Search and Entity scope. Marketing, Search & Growth leadership is broader: SFT is not artificially applied to areas it was not designed to measure.
Explicit limitations
When this engagement is not a fit.
- You only need a one-off campaign.
- You only need production.
- You want to outsource all responsibility without an internal sponsor.
- You expect guaranteed growth regardless of the product, offer or market.
- The role coordinates specialists; it does not necessarily replace paid media, design, development, sales or data engineering.
An observable correlation never automatically establishes algorithmic causation.
FAQ · Questions
Before you decide.
Is this a fractional CMO?
The principle is similar, but the scope must be defined precisely. The offer places particular emphasis on Search, acquisition, digital architecture and measurement.
Can you manage agencies?
Yes, when this is part of the mandate. The goal is to coordinate their decisions and priorities, not automatically replace specialists.
What does it cost?
Marketing, Search & Growth leadership starts at CAD 4,500 per month, with an initial 3-month engagement. The final scope depends on the number of teams, channels and markets to coordinate.
Can we start with an audit?
Yes. If the main need is still to understand the situation, an audit or scoping phase makes more sense than immediately starting a leadership engagement.