Skip directly to main content

Menu

Expertise⌄

Explore Expertise →SEO & SearchGEO & AI SearchEntity SEOAudits & diagnosticsStrategy & consulting

Engineering⌄

Explore Engineering →The FutureSFT MethodMethods & researchEngineering handbook

Le Graph⌄

Explore Le Graph →ExplainersStudiesPlaybooksPerspectivesGlossaryNewsletter

MI⌄

Explore MI →MI Intelligence SearchMI for WordPressMI for ShopifyMI ChromeMI API

Search School⌄

Explore Search School →TrainingLearning pathsResourcesAbout the school

About Client portal↗Consulting ↗

The SEO Odyssey · Understand before ranking

An interactive experience about twelve years of SEO, Knowledge Graph, algorithmic trust, the SFT method and Entity SEO.

← Home Fullscreen ↗

Let’s build what comes next.

Work with John→

John Mingam

I help brands become understandable, credible and citable by search and AI systems.

Research. Strategy. Engineering. Content.

Q

Expertise

SEO & Search GEO & AI Search Entity SEO Audits & diagnostics Strategy & consulting

Engineering

The Future SFT Method Methods & research Engineering handbook

Le Graph

Explainers Studies Playbooks Perspectives Glossary Newsletter

MI

MI Intelligence Search MI for WordPress MI for Shopify MI Chrome MI API

MI Search School

Training Learning paths Resources About the school

Le Graph Newsletter

Get our analyses on the future of search.

Your email addressI agree to receive the newsletter and can unsubscribe at any time.

© 2026 John Mingam

About Collaborate Privacy Policy Cookie Policy Terms of Use Legal NoticeDo Not Sell or Share My Personal Information

Accessibility

Customize the site display and assistance features.

Text size

Text spacing

Voice reading

Reads selected text, or the main content if nothing is selected.