I've trained 200+ people. Here is how.

Entity SEO, GEO/AEO, data marketing, CRM architectures and digital communication. Courses taught at several business schools, from undergraduate to master's level.

What I teach

Entity SEO and Knowledge Graph fundamentals
GEO/AEO: optimizing for generative engines
Data marketing and CRM architectures
Digital communication and public speaking

Who it is for

Digital marketing, communication and business students who want to understand how SEO actually works in 2026, beyond outdated approaches.

Training also serves marketing teams moving from a publishing mindset to a systems approach: data, content, entities, CRM, measurement and evidence.

What students should take away

SEO is no longer just about optimizing pages. It is about structuring information. Students need to understand how a brand becomes readable to Google, AI systems and analytics tools.

The teaching is deliberately practical: case studies, matrices, audits, JSON-LD examples, SERP analysis, source assessment and answer construction. The goal is to learn how to diagnose, beyond reciting definitions.

FAQ

Direct answers.

Is training available outside schools?

On request, for in-house marketing teams. Get in touch through the Collaborate page.